Establishing his first advertising agency in 1985, he created one of the
most respected studios in the country, achieving success in high tech,
pharmaceutical, semiconductor, consumer product and fashion industries.
Garnering notoriety, he created imagery for national and international
advertising campaigns. Having the vision to see where trends were heading,
each image created was crafted specifically to resonate. Award winning
brochures and annual reports for some of the largest companies in the United
States and abroad followed, establishing his credibility alongside his
personality and character as a trusted and creative image maker. While James
would always find time to pursue his fine art photography, for him the deep
passion of ³self expression² was missing. He began to pursue more personal
impressions. His style and images combine into subtle emotions that engage
James has always believed that one should put to print what stimulates. In
his printing methods, both traditional and digital, he established a method
of producing "textural dimension", utilizing both processing with exposure
enhancement and digital refinement. All subject matter is conceptualized for
impact, implemented and transferred to print by love of the craft.
"My images play both in emotion and technique, while portraying private
thoughts as public displays. Being born a true Taurus, I find myself
emotionally divided as to exhibit my impressions while guarding my
intention. If my images are to be taken literally, then let the viewer come
to respect my work as simply honest. Whether my subjects are human figures,
places or themes, all interpretations remain emotionally confined within a
single dimensional print; this art is my passion."
In his development as an artist, James has held fast to his impact theory
and sense of self. Having studied psychology, philosophy and a little
theology, his visual environment is one of awakening. His images explore
reactions to strength, weakness, assertion, submission and the beauty that
James is commissioned both commercially and personally.